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PURPOSE

Vision, mission, and values development workshop

Successful organisations thrive when they have a well-defined purpose that resonates with employees, customers, and stakeholders.

Inspire and align

Drive engagement

Guide decision-making

Strengthen brand identity

Defining your purpose and direction

Defining your purpose and direction

Successful organisations thrive when they have a well-defined purpose that resonates with employees, customers, and stakeholders.

 

We support organisations in creating or refining their vision, mission, and values to ensure they are compelling, inclusive, and outward-looking – acting as a true north for decision-making and long-term strategy. 

Our Approach

We engage leaders and team members in an interactive and structured process to help understand people’s hopes and fears, priorities, aspirations and sources of motivation. 

Our Approach
Business meeting

This typically involves: 

01. Surveys

02. Focus groups

03. Facilitated workshops

04. 1-on-1 interviews

We then work with a cross-functional core team to synthesize these inputs and craft clear and compelling statements which articulate the vision, mission and values of the organisation. These are then socialised and refined before being visualised and represented in an attractive and appealing way. Finally, we work with the leadership team to prepare the launch of the statements and any associated internal and external communications.

The four-phase process

Successful organisations thrive when they have a well-defined purpose that resonates with employees, customers, and stakeholders.

01

Discovery and data collection

Gathering insights and perspectives from across the organisation to understand its purpose and impact.

02

Facilitated workshops

Encouraging input and meaningful discussions to define or refine key statements.

03

Synthesis and crafting

Translating collective input into clear, concise, inclusive and market-relevant statements.

04

Visualisation and communication

Creating compelling visuals and messaging that bring the vision, mission, and values to life.

Bring meaning to the work you do

Provide clarity and direction in order to foster alignment, belonging, and commitment.

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Chris Tilson

"Consistently Excellent Support"


The support we’ve received over the years has grown our team’s confidence and ability. Hugh and Vanessa work with professionalism, clarity, and a deep understanding of our needs.


Chris Tilson, IVC Brunel Healthcare

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